Tuesday, September 12, 2006

Wow, Target executives must be dumb

So Target was sued by the National Federation of the Blind because Target's web site wasn't built with an eye towards accessibility. Rather than do the right thing and agree during the negotiations to just make the web site accessible, Target fought them in court and lost.

One wonders what the hell they were thinking. Let's look at the options here. They can either avoid a possibly huge judgement by increasing the number of people who can shop their online store, or they can keep their customer base smaller, get hit with a judgement, and get news releases written about them about how they don't care about the blind community. Yeah, it's a no-brainer.

If some Target executive doesn't lose his job over this, there is no intelligence at Target headquarters.

(Via Pete Freitag)

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