Have 1/20th of a sec?

(Via Pete Freitag:) Recent research shows that web users judge a web site's quality within the first 1/20th of a second of visiting the page. That "first impression" of a web page, apparently, affects the perceived value, accuracy, and relevance of the content that the user ends up reading there, and often determines the "stay or stray" response.

Unfortunately, the research didn't come to any conclusions about what qualities a web site should have in order to yield that good first impression. Because, you know, that would be useful. I'll hazard a guess and suggest that perhaps blinking 96-point fuscia text on a brilliant lime-green background should probably be avoided, but, well, I don't really have any research to back that up...