Revolution has a name

So the next-generation Nintendo console offering, which has so far been referred to as the "Revolution," has finally been given its official name.

Wii.

Poking around the net, some people hate it, some people love it, natch. I'm not sure I like the name, but I do think it's brilliant. Here's why:

• Nintendo's on-the-face explanation is that it means "we," as in togetherness and hugs and why can't we all just get along? It's a cuddly name (as opposed to the poser-testosterone X box - "See? We're cool! We put an X in our name, because we're so X-treme! Aren't we cool? We're cool, right?"), so the Wii will probably be gender- and age-neutral, which is key to market share.
• It also sounds like "whee!" which is an expression of playful fun, which is a gaming style that is Nintendo's traditional strong suit, so this reinforces their playful image.
• And yes, it also sounds like "wee," as in urine, or a euphemism for "penis." At first blush, that sounds like a bad idea, like naming your child "Tarter" or "Deanus" - surely, there will be no mercy on the playground. But that's exactly why it's brilliant. The "wee" reference, which they must have thought of, practically ensures that there will be buzz about the name. Prepubescent boys, and others in their target audience, are certain to pick up on that, and talk about it for the sheer enjoyment of pointing out that the new console's name sounds like "wee." And once you get people talking about the console's name, they start talking about the console itself, which is the primary goal. It's brilliant.