Sunday, July 31, 2005

How NOT to deal with bloggers

Here's a good case study on how not to deal with bloggers. A moving company got a bad review by a blog commenter, and engaged in hollow threats of legal action. Instead of caving, the blogger blogged about the threats, and ended up doing more damage to the moving company than the original comment did, eclipsing their Google ranking in a matter of hours. They would have been far better off if they had just let the comment stand and not tried to silence their former customer.

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