Wednesday, October 27, 2010

Adobe wakes up

THIS should have been Adobe's first public response to Apple dropping Flash support. It's an HTML5 animation editor (in the prototype stage) called "Edge".

If they had announced this when Apple publicly declared they were going to drop Flash support, instead of posting petulant rants about how Apple is doomed as a result, Adobe would have looked forward-thinking, professional, capable, and supportive of their users with whatever technology they choose to deliver to. It would have saved them a lot of bad press, and it wouldn't have fostered an Apple vs. Adobe mindset (or a "dang it, I'm going to have to choose or double my work, aren't I?" mindset) among its customers.

This is the first thing to come along in years that has given me hope for Adobe's product strategy. With the standout exception of the excellent Photoshop, Adobe has been nothing but disappointing with its product decisions of late. But this is smart; it's going where the web developers are going instead of trying to drop anchor and keep us where we are for as long as possible.

Gotta give kudos to Adobe on this one; I'm already a customer of this product, if they can deliver it before a compelling alternative emerges.

3 comments:

Braydon said...
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Infinity Wallpaper said...
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Ying Zhang said...
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